When we were approached by Allen Soil & Water to make river conservation fun, we knew we had a unique challenge ahead of us. Soil & Water had done a great job with their previous campaign that was lighthearted, yet informative. 

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We decided to create a mascot of sorts - Professor Clearwater. In short 30 second PSAs, Professor Clearwater gives quick tips to help keep our river clean and healthy. We were able to convey fact-based instructions to local residents in an approachable manner. To complement the live-action Professor Clearwater, we designed a vector illustrated caricature logo, as well as some print marketing materials.  Professor Clearwater is an excellent example of taking a broad subject and breaking it down into pieces that are easier for consumers to understand and ultimately utilize in their own lives.