top of page
Search
  • modomedia

ALLEN SOIL & WATER CONSERVATION DISTRICT

Updated: Jun 28, 2019

Professor Clearwater


When we were approached by Allen Soil & Water to make river conservation fun, we knew we had a unique challenge ahead of us. Soil & Water had done a great job with their previous campaign that was lighthearted, yet informative.

 

We decided to create a mascot of sorts - Professor Clearwater. In short 30 second PSAs, Professor Clearwater gives quick tips to help keep our river clean and healthy. We were able to convey fact-based instructions to local residents in an approachable manner. To complement the live-action Professor Clearwater, we designed a vector illustrated caricature logo, as well as some print marketing materials.  Professor Clearwater is an excellent example of taking a broad subject and breaking it down into pieces that are easier for consumers to understand and ultimately utilize in their own lives. 


47 views0 comments

Recent Posts

See All

Comments


bottom of page