The Lima Civic Center Foundation is responsible for bringing world-class entertainment to the Lima Civic Center. This organization primarily funds dozens of fantastic events in Downtown Lima. At Modo, we’ve been tasked with making sure people know about these awesome Broadway shows, rock concerts, live comedy acts, and family productions.
Our work with the Foundation is multifaceted. When a show contract is signed, we create a marketing budget to effectively disperse advertising funds across multiple forms of media, such as TV, radio, social, print, and online digital. We then plan these media purchases for the show, meeting with media reps to select the best placement for the ads. This is quite fun! A show like the rock band Cheap Trick has a very different audience than Disney Junior Dance Party Live! From here, we manage the advertising collateral and work with the shows directly to make sure tickets are selling. It’s an adventure since basically, each show is a new client for us. This upcoming season is projected to have 20-24 different acts!
Along with handling the show advertising, we create marketing materials to promote the season as a whole, support the Foundation Development Director, and make the experience for audience members a positive one. We also attend every event and manage the social media accounts for the Civic Center. It’s a big job, but so rewarding. Being so involved with the Civic Center has allowed us to keep our finger on the pulse of entertainment in the Lima area, and we get to see some amazing shows!